client name

association for behavior analysis international

services provided

visual system: poster, program cover, flyer, council cover, call for papers, newsletter, and postcard

brief

ABAI needed a visual system for their 2013 convention in Minneapolis, Minnesota. It was essential the designs attracted potential attendees to the host city and encouraged them to register. The end result was a scaled wooden city containing the most recognizable architecture and elements of Minneapolis the conference attendees might be exposed to while visiting.